Any challenger knows, you can’t go it alone. At LOOMIS, we embrace the stakeholder model, believing in sharing success … and the load.
read moreAs we continue our discussion about what is and is not a challenger brand, here’s a hint: market position is table stakes. By strict definition,…
read moreUnless you’re Meg Whitman, Howard Schultz, Larry Page, Marissa Mayer or another Captain of industry you, my friend, are a challenger brand. And, if…
read moreAs we continue our discussion about what is and is not a challenger brand, here’s a hint: market position is table stakes. By strict definition,…
read moreThis month we’re talking about what it really means to be a challenger brand. Sure, you could argue that every brand except the category leader…
read moreAs we near the end of 2018, we thought we’d take a few weeks to look at a situation we know a number of brands…
read moreMove over Miracle on Ice. Take a standing eight-count Buster Douglas. Miracle Mets? Namath’s Jets? Valvano’s Wolfpack? Sorry, boys. When it comes to the greatest…
read moreA flashy celeb or athlete can add some panache to your brand, but at what cost? Between the talent fee, travel expenses, scheduling issues, and…
read moreOnce a status symbol, smartphones have now become the status quo. Pew Research reports that 64 percent of Americans own a smartphone, and many rely…
read moreAll the big-dog brands do it—Coca Cola, Apple, Nike—you’ve seen their products on TV or in the movies. Savvy consumers can spot product placements right…
read moreThe Voice of the Underdog®
Chapter 1
