Bark Blog

As we continue our discussion about what is and is not a challenger brand, here’s a hint: market position is table stakes. By strict definition,…

  Unless you’re Meg Whitman, Howard Schultz, Larry Page, Marissa Mayer or another Captain of industry you, my friend, are a challenger brand. And, if…

As we continue our discussion about what is and is not a challenger brand, here’s a hint: market position is table stakes. By strict definition,…

This month we’re talking about what it really means to be a challenger brand. Sure, you could argue that every brand except the category leader…

As we near the end of 2018, we thought we’d take a few weeks to look at a situation we know a number of brands…

Move over Miracle on Ice. Take a standing eight-count Buster Douglas. Miracle Mets? Namath’s Jets? Valvano’s Wolfpack? Sorry, boys. When it comes to the greatest…

A flashy celeb or athlete can add some panache to your brand, but at what cost? Between the talent fee, travel expenses, scheduling issues, and…

Once a status symbol, smartphones have now become the status quo. Pew Research reports that 64 percent of Americans own a smartphone, and many rely…

All the big-dog brands do it—Coca Cola, Apple, Nike—you’ve seen their products on TV or in the movies. Savvy consumers can spot product placements right…

  What do you give your customers in exchange for their loyalty? If you’re not rewarding them for repeat business, you may be missing out.…