There are very few things I can recall from my college days for a variety of reasons that need not be chronicled here. But there…
read moreAt last count, Subway had 43,417 restaurants in 110 countries, which makes it the second largest fast food chain in the world behind McDonald’s. Subway…
read moreCall it what you want: David vs. Goliath, Pint vs. Keg, Local vs. Global. But there’s simply no denying the fact that all across…
read moreIf you are a sports fan, you remember the famous hockey game played during the Lake Placid Olympics. It’s the game they call “The…
read moreHere’s a news flash: We like people who are like us. More to the point, we favor people who look like we do, act like…
read moreYou’ve heard “imitation is the sincerest form of flattery.” While that may be true, it’s also a lousy long-term strategy for taking on market…
read moreIt’s hard to think of a client whose media spend tops $886 million as an underdog. But that’s exactly where Allstate finds itself, looking…
read moreIt’s January 6 and odds are, you’ve made a number of New Year’s resolutions you hope to make good on sometime in 2015. But…
read moreOne of the great truths of a bracketed championship format like the NCAA Basketball Tournament, and now the College Football Playoffs, is that no…
read moreQuick. Your network is in fourth place. You’re programming a Thursday night during the holiday season and you’re up against CBS, FOX, ABC, cable,…
read moreThe Voice of the Underdog®
Chapter 1
