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Episode 2: Banking on culture

June 14, 2021 | podcast
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The Voice Of The Underdog
The Voice Of The Underdog
Episode 2: Banking on culture
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Episode 2: Banking on culture

First United Bank CEO Greg Massey shares the journey that helped transform his brand from the inside out with a challenge to all the bank’s stakeholders to Spend Life Wisely®. The bank has grown from a single location in Durant, Oklahoma to more than 70 locations across Texas and Oklahoma by defining its mission, vision, and values and living into them with consistency and enthusiasm.

Mike Sullivan

President at LOOMIS, the country’s leading challenger brand advertising agency

 
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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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