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The Voice Of The Underdog®
CHAPTER 1
Lou Romanus
CEO | Texas Dairy Queen Op. Council
“Ideas that drive our business”
“Our business is complex and extremely competitive. We need ideas that drive our business, and we need those ideas to be executed with excellence. The LOOMIS team has been delivering results for us for more than 20 years.”
Howard Terry
Chief Marketing Officer | Golden Chick
“Positive sales turnaround”
“The ‘One Taste and You’re Golden’ campaign delivers a fresh, fun, and genuine communication for our brand, and the results have been a positive sales turnaround. Your partnership mentality is greatly valued and the quality of your work, your creative, your media strategy, etc., is one of the key reasons we are achieving the successes of the past three years.”
Chandra Jones
Former Director of Calendar Planning | Papa John’s Pizza
“Challenges the status quo”
“LOOMIS challenges the status quo, pushing back in a way that generates positive discussion, and inspires us to think more deeply about our business.”
RESTAURANT MARKETING
with a taste of success
“Never underestimate the underdog.”
Challenger brands may not be the top dogs in their categories, but they’re resourceful. And they have the heart, guts, and desire to take on that top dog.
how we can help
Lead & develop promotional strategies that
DRIVE TRAFFIC & SALES
Launch
NEW STORE OPENINGS
Facilitate product/consumer research to gather meaningful
MARKETING INSIGHTS
Full-funnel media and creative to generate
BRAND AWARENESS
Develop
MARKETING CALENDARS
Foster customer relationships through social
COMMUNITY MANAGEMENT
Machine learning & analytics to improve
PROMOTION PERFORMANCE
Strategies for and execution of
MEDIA FLIGHTING & BUDGETING
Support franchisees with
LOCAL STORE MARKETING
Develop and run
LOYALTY PROGRAMS
Act as your
IN-HOUSE MARKETING TEAM
Improve menu mix with
MENU OPTIMIZATION
we drive business results
who we can help
Quick Service Restaurants
Fast Casual
Family Restaurants
Franchises
Fine Dining
who we have helped
what clients are saying
Lou Romanus
CEO | Texas Dairy Queen Op. Council
“Ideas that drive our business”
“Our business is complex and extremely competitive. We need ideas that drive our business, and we need those ideas to be executed with excellence. The LOOMIS team has been delivering results for us for more than 20 years.”
Howard Terry
Chief Marketing Officer | Golden Chick
“Positive sales turnaround”
“The ‘One Taste and You’re Golden’ campaign delivers a fresh, fun, and genuine communication for our brand, and the results have been a positive sales turnaround. Your partnership mentality is greatly valued and the quality of your work, your creative, your media strategy, etc., is one of the key reasons we are achieving the successes of the past three years.”
Chandra Jones
Former Director of Calendar Planning | Papa John’s Pizza
“Challenges the status quo”
“LOOMIS challenges the status quo, pushing back in a way that generates positive discussion, and inspires us to think more deeply about our business.”
never underestimate the underdog
Challenger brands may not be the top dogs in their categories, but they’re resourceful. And they have the heart, guts, and desire to take on that top dog. That’s where LOOMIS comes in. We challenge underdogs to think differently and find new ways of doing things. We help them find their voice, and make sure they’re heard. And we urge them to blaze trails the top dogs won’t, or simply can’t, to make sure they stand out from the pack. Underdogs inspire us. Our mission is to help them win.
Want to learn more about challenger branding?
we win awards
Our work for restaurant brands has not only moved the needle but has been recognized by numerous industry award show judges. Here are just a few of the recent accolades.
Gold Davey Award: Texas Dairy Queen — “Nobody But DQ Campaign”
Gold Davey Award: Golden Chick — “One Taste and You’re Golden Campaign”
Silver Davey Award: Golden Chick — “Integrated Campaign”
Silver Davey Award: Golden Chick — “Behind the Scenes video/Jingle Update”
Platinum MarCom Award: Texas Dairy Queen — “Jalitos® Ranch Hungr-Buster® Promotion
Platinum MarCom Award: Texas Dairy Queen — “Jalitos® Ranch Hungr-Buster® :30 TV”
Gold MarCom Award: Golden Chick “One Taste & You’re Golden Campaign”
Gold MarCom Award: Texas Dairy Queen “Jalitos® Ranch Hungr-Buster® :30 Spanish TV”
Gold MarCom Award: Texas Dairy Queen “Curl Ad/Dave Campbell Magazine”
we win awards
Our work for restaurant brands has not only moved the needle but has been recognized by numerous industry award show judges. Here are just a few of the recent accolades.
2 Gold Davey Awards
3 Silver Davey Awards
2 Platinum MarCom Awards
3 Gold MarCom Awards
BY THE NUMBERS
$76.2M
IN BILLINGS
10x WINNER
TOP PLACES
TO WORK
ready to challenge the status quo?
OR
ready to challenge the status quo?
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