A challenger to restaurants
There are more restaurants per capita in the United States than at any time in history. If you want to grow, you have to innovate. We challenge restaurant chains to think beyond “the way we’ve always done it” to connect with new and loyal guests to create ravenous fans.
From quick-serve and fast casual, to casual dining and two decades of successful work with a long list of restaurant clients. That’s the recipe for category expertise.
— Howard Terry, Chief Marketing Officer, Golden Chick
Bread cannot rise without the right ingredients. So, we mix data, trends, psychographics, and our category expertise to uncover insights that help set restaurant concepts apart from their competition.
Whether we’re launching a new concept, developing a look and feel, designing store interiors and employee uniforms, creating logos and packaging, or executing integrated advertising, marketing, and social campaign across all guest touch points, LOOMIS has extensive experience bringing restaurant concepts to life.
How do you develop your promotional strategy? There are obvious best practices for the category, but every concept is unique and so are many of the variables that drive traffic. We collaborate with our restaurant clients to design strategies uniquely suited to their goals and their brands.
Where challenger brands are concerned, well-executed local store marketing has the power to be the great equalizer. Unfortunately, most LSM plans remain just that – plans. The magic is in the implementation, and that requires an agency deeply experienced with helping local operators connect with consumers in their communities.
We eat with our eyes. With a proven link between seeing food and the motivation to eat, few things are as critical for restaurant marketing than mouthwatering food imagery. That’s why we’ve invested so much time and talent into getting this right—crafting our clients’ signature look and pairing the right food photographer with the project.
There’s a science to menu design, and we kind of geek out on it. In fact, we’ve developed a proprietary menu development process that helps us create the most effective hand-held, drive-thru, and interior menus that focus consumers on high-margin items, support signature products, and maximize profits. We also serve up tantalizing point-of-purchase signage that delivers real results.
We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.
