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Bark Blog

some thoughts
on the ad biz

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November 10, 2025 Why Modern CMOs Should Lead with Challenger Brand Thinking

Clear positioning, smart strategy, and the courage to take calculated swings. Challenger brands don’t wait for permission. They set the pace.

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August 12, 2025 Why Category Leaders Should Think Like Challengers

Category leaders can benefit from thinking like challengers. Here’s why adopting a challenger brand mentality is essential.

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February 18, 2025 Protecting the Patient

Privacy and personalization push us to rethink how we use data to protect patients in a highly regulated healthcare marketing space.

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January 31, 2025 Beyond Quitter’s Day: A Challenger’s Health Journey

When we challenge ourselves to strive for better, we create a ripple effect that impacts every aspect of our lives.

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December 3, 2024 Named Top Workplace — 10x Over

LOOMIS has been recognized for the 10th time by The Dallas Morning News in their Annual Top Workplaces survey.

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