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Check out our new book!  THE VOICE OF THE UNDERDOG: How Challenger Brands Create Distinction by Thinking Culture First >  Learn more

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Gateway Mortgage - The Gateway Difference

telling an authentic story

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THE ASK

Take gatewayloan.com into the modern era of digital marketing.

Gateway Mortgage Heartache

THE INSIGHT

Word of mouth and referral-based lead generation is becoming less effective as the modern customer does their research and takes initial consideration steps online.

THE OPPORTUNITY

Redesign the user experience and user interface for gatewayloan.com in order to create a marketable funnel for paid media.

Gateway Mortgage Couple

THE CONCEPT

The Gateway Difference – Through rich content, storytelling and simple but effective user experience, we illustrated the unique experience that Gateway Mortgage provides.

DIGITAL & SOCIAL

Through a holistic digital strategy and execution that included paid social, programmatic media, and paid search, we created a testable baseline digital marketing funnel.

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GatewayMedia NTL v2

THE RESULTS

During the four month test, we drove 250% more traffic to the website. 75% of which were new users. 10% who showed interest in a mortgage product.

 
GET IN TOUCH

We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

The dog says woof!

17120 DALLAS PARKWAY
SUITE 200
DALLAS, TX 75248

T

E

972.331.7000

[email protected]

Loomis

the voice of the underdog™

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The Voice of the Underdog®

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