THE ASK
People flock to Golden Chick during the Lent season, averaging two times the number of visits over any other promo period. Clearly, they’re finding Golden Chick’s seafood options like hand-breaded catfish and crispy Butterfly shrimp just as delicious and crave-able as their famous chicken. The client challenged us to find a way to get these seafood lovers to come back one more time during the season, knowing that one extra visit could make a huge difference. We needed to do something that would grab attention and quickly communicate that the best seafood around could be found at your favorite chicken place.
