THE ASK
DQ®’s Blizzard® Treat is the premier blended soft-serve dessert since its inception in 1985. Today, with “little treat culture” creating a regular reward system for Gen Z and Millennials, DQ is poised perfectly for consumer demand. In the year of the Blizzard® Treat’s 40th anniversary, we saw the opportunity to stake the product’s rightful claim as the iconic “little treat” that it is. With reference to the societal truth that “adulting” is the chore we all woefully inherit, our team developed a singalong campaign narrating how the Blizzard® Treat is the ultimate summertime reward for… anything.
