For Texas Oncology, an independent provider to more than 75,000 new cancer patients in Texas each year, it was time to reinvigorate the brand. Research had revealed an opportunity to deepen awareness, elevate perceptions of expertise, and strengthen brand preference. They needed a new campaign that would remind Texans that world-class cancer treatment, innovation, expertise, and compassionate care was available to them at more than 250 locations across the state.
PRODUCTION CREDITS
Production Company: 11 Days
Director: Jerry Brown
Director of Photography: Jake Wilganowski
Executive Producer: Shelby Hunter
Agency Producer: Cindy Fertitta
Editor: Gigi Welch
Post Producer: Caroline Stephens
Colorist: Matt McClain
Sound Design/Mix: Nick Patronella
VFX: Gray Wilcox (Motion Design), Laychin Lee (Flame Artist)
Music: Tre Nagella/Luminous Sound (Producer), Remy Reilly (Vocalist)
Still Photographer: Inti St. Clair
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