THE ASK
For Texas Oncology, an independent provider to more than 75,000 new cancer patients in Texas each year, it was time to reinvigorate the brand. Research had revealed an opportunity to deepen awareness, elevate perceptions of expertise, and strengthen brand preference. They needed a new campaign that would remind Texans that world-class cancer treatment, innovation, expertise, and compassionate care was available to them at more than 250 locations across the state.