THE ASK
Proton therapy treats cancer tumors with a precision that reduces side effects and allows for a better quality of life. Yet only 23% of consumers knew it was an option for treatment. Texas Oncology tasked LOOMIS with developing a bold, emotionally driven multi-media campaign to raise awareness of and drive consultations to Texas Center for Proton Therapy. The challenge wasn’t simply creating advertising, it was helping patients see that cancer treatment could preserve more of the life they were afraid of losing.
