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WE BELIEVE IN SHARED SUCCESS

Luckily, we’ve had the privilege of sharing quite a lot of it. We also believe in sharing the load. We’ve created an open, collaborative environment where teams work together to accomplish great things. Where we stick together when deadlines loom, and trials arise. Where ideas are welcome from anyone, and all are encouraged to participate. Around here, resilience is an attitude and we encourage all our stakeholders to catch it.

CULTURE IS AN INSIDE JOB AND IT STARTS AT THE TOP

bark blog

Our thought leaders share some insights on the industry, the agency, and what it means to be a challenger brand.

November 10, 2025 Why Modern CMOs Should Lead with Challenger Brand Thinking Today’s CMOs are operating in a world that’s more… By Lauren Useda Law October 13, 2025 Be Yourself. Every Other Restaurant Is Already Taken. Oscar Wilde once said, “Be yourself; everyone else is… By Stephanie Miller September 24, 2025 When Challenger Brands Shrink to Grow Imagine telling your most loyal fans you’re pulling out… By Julie Ondrusek September 1, 2025 Why Strategic Partnerships are Key to Future Healthcare Marketing In today’s high-stakes healthcare landscape, healthcare marketing leaders are… By Lauren Useda Law August 12, 2025 Why Category Leaders Should Think Like Challengers In every market category, there can be only one… By Lauren Useda Law July 14, 2025 2025 Top Summer Reading List for CMOs and Marketing Leaders Even when your OOO is on and inbox volume… By Lauren Useda Law June 24, 2025 Why we let media partners in on the brief How our Media Roundtables Transformed Our Agency Strategy Spoiler… By Mike Sullivan June 16, 2025 Takeaways from the 2025 National Restaurant Association Show Our team recently hit the 2025 National Restaurant Show,… By Jenna Oliver May 16, 2025 Culture: The Engine That Powers Challenger Brands If you want to build a powerful brand, don’t… By Mike Sullivan April 10, 2025 The Essence of a Brand Forget Jargon: Your Brand is How You Make People… By Mike Sullivan February 18, 2025 Protecting the Patient Privacy, personalization, and other digital challenges for healthcare marketers.… By Christina McKinney February 10, 2025 10 Super Bowl LIX Spots That Scored What happened? You didn't come to our Super Bowl… By Kim Smith

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.