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Mike Sullivan

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June 24, 2025 Why we let media partners in on the brief

See how inviting our media partners to collaborate led to award-winning campaigns, including a Times Square takeover.

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May 16, 2025 Culture: The Engine That Powers Challenger Brands

At LOOMIS, we know that if you want to build a powerful brand, don’t start with marketing. Start with culture.

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April 10, 2025 The Essence of a Brand

In retail marketing, a successful strategy is about building a consistent and positive emotional connection with your target audience.

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December 11, 2024 Not Your Typical Holiday Work Party

Reflections on how the sense of connection that emerged at this year's holiday party is a living, breathing example of our company culture.

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July 16, 2024 Challenger Brand Red Bull: From Zero To Hero

The ascent of Red Bull from obscurity to soft drink industry leader stands as a testament to the power of challenger brand thinking.

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June 3, 2024 Conquering the Castle

How to track, analyze, and leverage data to optimize your home services marketing campaigns for maximum impact.

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