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Mike Sullivan

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March 18, 2024 Challenger Brands: Conquering the Goliath

Challenger brands possess unique strengths and opportunities that can be leveraged to achieve remarkable success.

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January 30, 2024 Marketing Your Restaurant On Social Media

It isn't easy for a restaurant to stand out. A strong restaurant social media marketing strategy can make all the difference.

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December 11, 2023 How Advertising Agencies Use Storytelling To Build Brands

The best advertising agencies know how to tap into the challenger brand power of storytelling to deliver breakthrough, memorable messages.

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October 23, 2023 Fake Influencers: AI On Social Media

AI and virtual influencers garner millions of views and engagement. And while this isn’t necessarily bad, it’s not exactly good either.

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August 28, 2023 Good, Your Company Culture is Showing

Company culture plays a huge role in shaping a brand's reputation. And there's a direct correlation between culture and business success.

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August 14, 2023 Questions To Ask Your Agency About AI

Using the latest AI has to offer creates a serious competitive advantage that neither agency nor client can afford to ignore.

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