When fuel prices rise, restaurant traffic tends to fall in almost inverse proportion. QSR marketing calendars should focus on value.

Two consumer economies have quietly taken shape in America. One still dines out regularly. The other group feels squeezed—and QSR (especially burgers and chicken) has…

An annual tradition in which we weigh in on our top 10 ads that won the moments between the plays in this year's Super Bowl.

Smart restaurant marketers need to make disciplined choices about how they show up for 2026. Embrace these 3 Truths to make it a banger year.

Clear positioning, smart strategy, and the courage to take calculated swings. Challenger brands don’t wait for permission. They set the pace.

The most successful restaurant brands lean into challenger branding, creating a clear and defensible position in the marketplace.