Bark Blog

some thoughts
on the ad biz

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October 21, 2019 How Red Bull Created A Monster Challenger Brand

Focusing on building brand distinction by offering great service translates to bottom-line financial performance.

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October 15, 2019 How Challenger Brand Red Bull Beat Coke and Pepsi

Focusing on building brand distinction by offering great service translates to bottom-line financial performance.

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October 9, 2019 7 Challenger-Brand Hiring Practices

Focusing on building brand distinction by offering great service translates to bottom-line financial performance.

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October 1, 2019 Why HR and Marketing should be Best Friends

This month, we’re taking a look at how challenger brands use their most important communications channel to create extraordinary marketplace distinction and an unassailable competitive…

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September 24, 2019 When Culture Damages The Brand

What happens when a company’s brand cues and culture cues are misaligned?

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September 17, 2019 Soul Mates: Company Culture & Brand

Company culture tells employees everything they need to know about how to behave, and the way employees behave has everything to do with the way…

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