Bark Blog

some thoughts
on the ad biz

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January 13, 2020 Start with The End in Mind

Back in 2009, I participated in a challenger branding workshop held at the Silicon Valley headquarters of YAHOO! that would fundamentally change the way I…

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December 3, 2019 Challenger Thinking Changes Your Business

Back in 2009, I participated in a challenger branding workshop held at the Silicon Valley headquarters of YAHOO! that would fundamentally change the way I…

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November 19, 2019 I Know A Great Culture When I See It In Action

I’ve never worked for Krispy Kreme donuts and I don’t know a single person who works there. But I’ve got a pretty good feeling I’d…

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November 5, 2019 Building Challenger Brands from the Inside Out

Focusing on building brand distinction by offering great service translates to bottom-line financial performance.

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October 29, 2019 How Challenger Brands Use Culture to Win

Focusing on building brand distinction by offering great service translates to bottom-line financial performance.

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October 21, 2019 How Red Bull Created A Monster Challenger Brand

Focusing on building brand distinction by offering great service translates to bottom-line financial performance.

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