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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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December 11, 2024 Not Your Typical Holiday Work Party

Reflections on how the sense of connection that emerged at this year's holiday party is a living, breathing example of our company culture.

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October 16, 2024 Transformative Marketing Strategies for Home Services Companies

How to transform your home services marketing strategies by creating a loyal customer base that turns to you first in times of need.

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August 27, 2024 5 Branding Tips for Healthcare Marketers

When it comes to healthcare marketing, you can build trust and drive patient loyalty by crafting a distinctive brand identity.

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August 7, 2024 Stand Out in the Crowded Telecom Retail Market

In the crowded telecommunications industry, developing a strong brick-and-mortar retail presence can help challenger brands differentiate.

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July 16, 2024 Challenger Brand Red Bull: From Zero To Hero

The ascent of Red Bull from obscurity to soft drink industry leader stands as a testament to the power of challenger brand thinking.

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June 24, 2024 Mastering Patient Acquisition and Retention

For healthcare marketers, patient acquisition is critical to patient retention. And a patient-first mindset is key.

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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