Bark Blog

some thoughts
on the ad biz

April 18, 2019 Want to Make Your Brand Superhuman?

When “Avengers: End Game” hits theaters at midnight on Thursday, it will bring with it the beginning of the end for the Marvel Cinematic Universe…

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April 15, 2019 3 Ways to Diversify Your Marketing Game

Here’s a true statement: the core work of marketing – crafting a message that resonates with the right audience and drives them to engage the…

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April 9, 2019 Fool For Your Love

I’ve never been a fan of April Fool’s Day. Probably has to do with my extreme gullibility and subsequent embarrassment. Just ask my team who…

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April 1, 2019 C’mon Detroit, You Can Brand Better

I am a child of Detroit and I love my hometown automobile makers. Snipe if you will, but those in the know do indeed know…

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March 28, 2019 Want to be agency of the year?

On February 24, Adweek crowned this year’s top Global, U.S. and Breakthrough media agencies with the headline, “What Does It Take To Be One Of…

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March 8, 2019 Why We Enter Award Shows

When you’re setting the criteria for your ideal advertising agency, does “wins awards” make the list? For some clients, it’s at the top. Others may…

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