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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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April 1, 2026 The ‘Boring Tax’: Why Safe Advertising Is Killing Your Brand ROI

Safe advertising isn’t safe, it’s expensive. Advertising creativity, AI, & challenger brand marketing improves ROI, helping brands stand out.

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March 16, 2026 When gas prices go up, QSR traffic goes down.

When fuel prices rise, restaurant traffic tends to fall in almost inverse proportion. QSR marketing calendars should focus on value.

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February 24, 2026 Two Economies, One Battleground

Two consumer economies have quietly taken shape in America. One still dines out regularly. The other group feels squeezed—and QSR (especially burgers and chicken) has…

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February 9, 2026 LOOMIS Super Bowl Party — Our Top 10 Ad Picks

An annual tradition in which we weigh in on our top 10 ads that won the moments between the plays in this year's Super Bowl.

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December 3, 2025 What Smart Restaurant Marketers Will Do to Win in 2026

Smart restaurant marketers need to make disciplined choices about how they show up for 2026. Embrace these 3 Truths to make it a banger year.

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November 10, 2025 Why Modern CMOs Should Lead with Challenger Brand Thinking

Clear positioning, smart strategy, and the courage to take calculated swings. Challenger brands don’t wait for permission. They set the pace.

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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