Bark Blog

some thoughts
on the ad biz

March 10, 2020 The Part Trust Plays in Building Culture

For most of us, our longest-lasting relationships go back 20, 30, or 40 years. And whether they’re romantic, professional, or with a favorite brand, they’re…

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February 25, 2020 What Diversity in Advertising Means

We wrap up our celebration of #BlackHistoryMonth with commentary from four marketers who are part of the pack here at The LOOMIS Agency. It’s their…

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February 10, 2020 Planning is where the magic happens

We live in a world of instant gratification, but when it comes to thinking and planning, we have to remember that faster isn't always better.

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February 3, 2020 The Game Within the Big Game

A few folks from the LOOMIS creative department weigh in on commercials from SuperBowl LIV that made the most (or least) of their big game…

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January 22, 2020 5 Challenger Tenets to Build Brands

In this post, Mike takes a look at the five things challengers do to build and fortify the kind of connections between culture and brand…

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January 13, 2020 Start with The End in Mind

Back in 2009, I participated in a challenger branding workshop held at the Silicon Valley headquarters of YAHOO! that would fundamentally change the way I…

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