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Mike Sullivan

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March 16, 2026 When gas prices go up, QSR traffic goes down.

When fuel prices rise, restaurant traffic tends to fall in almost inverse proportion. QSR marketing calendars should focus on value.

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February 24, 2026 Two Economies, One Battleground

Two consumer economies have quietly taken shape in America. One still dines out regularly. The other group feels squeezed—and QSR (especially burgers and chicken) has…

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December 3, 2025 What Smart Restaurant Marketers Will Do to Win in 2026

Smart restaurant marketers need to make disciplined choices about how they show up for 2026. Embrace these 3 Truths to make it a banger year.

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June 24, 2025 Why we let media partners in on the brief

See how inviting our media partners to collaborate led to award-winning campaigns, including a Times Square takeover.

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May 16, 2025 Culture: The Engine That Powers Challenger Brands

At LOOMIS, we know that if you want to build a powerful brand, don’t start with marketing. Start with culture.

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April 10, 2025 The Essence of a Brand

In retail marketing, a successful strategy is about building a consistent and positive emotional connection with your target audience.

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