I’ve never been a fan of April Fool’s Day. Probably has to do with my extreme gullibility and subsequent embarrassment. Just ask my team who MULTIPLE times last Monday had to remind me of the date.
But regardless of how I feel about it, April Fool’s pranks have definitely become a thing for brands. And although the trend has shifted a bit, it doesn’t seem to be slowing down.
I blame BMW.
According to the MUSEUM OF HOAXES, this tom-foolery began back in 1980s when BMW UK started running spoof newspaper ads every year on April 1st that, according to their marketing department, “teetered on the verge of credibility.” Each one purported some new technological advancement that seemed ridiculous, yet also slightly possible.