Our 18 Fave Dog Commercials of All Time

March 22, 2022 | blog | By Tina Tackett

Legendary comedian W.C. Fields once famously advised those in entertainment to “never work with animals or children.” One trip through this list of our favorite dog commercials and you’ll understand why.

We’ll admit, as an advertising agency that bills itself as “the Voice of the Underdog,” we’re completely biased. We love every kind of fuzzy footed, tail-wagging puppy dog around — be they Bulldogs, Boxers, or Boston Terriers. At LOOMIS, we have dogs on our website. We have dogs on our business cards. And, on any given day, you’ll find half a dozen pups wandering around the agency looking for a cookie and a head scratch.

We love dogs for the same reason dozens of brands use them to connect with their consumers. Dogs make us feel something. They elevate our emotional connections, and they make just about everything we do better by their presence.

Over the years, there have been hundreds of dog commercials and the list below highlights our 18 favorites. Some are funny. Some are sad. But each one leverages the authentic truths that make commercials great and demonstrates why the relationships we share with our furry friends are something we can’t live without.

Happy National Puppy Day! Grab yours and enjoy!

18: PUP-PERONI: “Best Friend”

17: IKEA: “Alone”

16: DOGS TRUST: “Special Someone”

15: PEDIGREE: “Shelter Dog”

14: EV6: “Robo Dog”

13: IKEA: “Wrong House”

12: HEINZ: “Weiner Stampede”

11: STROH’S: “Alex”

10: AMAZON: “Lion”

9: SUBARU: “Dog Tested. Dog Approved.”

8: BUDWEISER: “Lost Dog”

7: TRAVELERS: “Bone”

6: CHEVROLET: “Maddie”

5: VOLKSWAGON: “Lost Keys”

4: JOHN LEWIS: “Buster the Boxer”

3: BUDWEISER: “Puppy Love”

2: FADTH: “The Man and The Dog”

1: DORITOS: “Funniest Doritos Dog Super Bowl Commercials”

TINA TACKETT is executive creative director at LOOMIS, the country’s leading challenger brand advertising agency. For more about challenger branding, subscribe to our blog BARK! The Voice of the Underdog

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Tina Tackett

at LOOMIS, the country’s leading challenger brand advertising agency


We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.