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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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December 15, 2020 A 2020 Visit from St. Nicholas

The truth about this famous Christmas poem and our take on it with a 2020 twist.

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December 2, 2020 Is Influencer Marketing At A Tipping Point?

Influencer ad numbers have been picking up steam for the past five years and amid this year’s nationwide shutdown, the numbers are only accelerating.

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November 5, 2020 5 Things Challenger Brands Can Learn from the 2020 Election

The 2020 election is something many will be thrilled to see pass into history. But there are five key lessons challenger brands can learn from…

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October 26, 2020 Do This Now To Win Customers in 2021

Every brand is hungry to start 2021 with new opportunities and increased revenue. Here are 4 things you can do right now to help your…

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October 26, 2020 Do This To Win Customers in 2021

Every brand is hungry to start 2021 with new opportunities and increased revenue. Here are 4 things you can do right now to help your…

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October 13, 2020 For Challenger Brands, It’s Time!

Now is the ideal time for challenger brands to grab the reins and go after the category leaders.

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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