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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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January 22, 2020 5 Challenger Tenets to Build Brands

In this post, Mike takes a look at the five things challengers do to build and fortify the kind of connections between culture and brand…

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January 22, 2020 5 Challenger Tenets to Build Brands

In this post, Mike takes a look at the five things challengers do to build and fortify the kind of connections between culture and brand…

read more
January 13, 2020 Start with The End in Mind

Back in 2009, I participated in a challenger branding workshop held at the Silicon Valley headquarters of YAHOO! that would fundamentally change the way I…

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December 3, 2019 Challenger Thinking Changes Your Business

Back in 2009, I participated in a challenger branding workshop held at the Silicon Valley headquarters of YAHOO! that would fundamentally change the way I…

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November 19, 2019 I Know A Great Culture When I See It In Action

I’ve never worked for Krispy Kreme donuts and I don’t know a single person who works there. But I’ve got a pretty good feeling I’d…

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November 5, 2019 Building Challenger Brands from the Inside Out

Focusing on building brand distinction by offering great service translates to bottom-line financial performance.

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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