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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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October 21, 2019 How Red Bull Created A Monster Challenger Brand

Focusing on building brand distinction by offering great service translates to bottom-line financial performance.

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October 15, 2019 How Challenger Brand Red Bull Beat Coke and Pepsi

Focusing on building brand distinction by offering great service translates to bottom-line financial performance.

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October 9, 2019 7 Challenger-Brand Hiring Practices

Focusing on building brand distinction by offering great service translates to bottom-line financial performance.

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October 1, 2019 Why HR and Marketing should be Best Friends

This month, we’re taking a look at how challenger brands use their most important communications channel to create extraordinary marketplace distinction and an unassailable competitive…

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September 24, 2019 When Culture Damages The Brand

What happens when a company’s brand cues and culture cues are misaligned?

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September 17, 2019 Soul Mates: Company Culture & Brand

Company culture tells employees everything they need to know about how to behave, and the way employees behave has everything to do with the way…

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