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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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March 10, 2020 The Part Trust Plays in Building Culture

For most of us, our longest-lasting relationships go back 20, 30, or 40 years. And whether they’re romantic, professional, or with a favorite brand, they’re…

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February 25, 2020 What Diversity in Advertising Means

We wrap up our celebration of #BlackHistoryMonth with commentary from four marketers who are part of the pack here at The LOOMIS Agency. It’s their…

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February 11, 2020 Planning is where the magic happens

We live in a world of instant gratification, but when it comes to thinking and planning, we have to remember that faster isn't always better.

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February 10, 2020 Planning is where the magic happens

We live in a world of instant gratification, but when it comes to thinking and planning, we have to remember that faster isn't always better.

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February 3, 2020 The Game Within the Big Game

A few folks from the LOOMIS creative department weigh in on commercials from SuperBowl LIV that made the most (or least) of their big game…

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January 22, 2020 5 Challenger Tenets to Build Brands

In this post, Mike takes a look at the five things challengers do to build and fortify the kind of connections between culture and brand…

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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