You’ve heard the business mantra for ’09: “Flat is the new up.” It sounds like the ultimate capitulation to me.This recessionary period marks an extraordinary…

Challenger brands compete by outthinking, not outspending the competition. The same philosophy applies to your digital advertising strategy. You’ve got to find innovative ways of…

There are very few things I can recall from my college days for a variety of reasons that need not be chronicled here. But there…

Ask a young creative what advertising is all about and they’re bound to tell you it’s all about coming up with the big idea. Thinking…

Yielding to public outrage, Abercrombie & Fitch Co. has pulled its “Ashley” bikini linewith heavily padded “push-up” tops aimed at 7- to 12-year old girls.…

  Ad campaigns across the country employ a variety of tactics to make brands stand out with consumers in a very competitive advertising landscape. Recently,…