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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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May 7, 2008 Forget the World Series of Poker. The Serious Gambling Started This Weekend.

It’s now become a rite of summer just like going swimming, shooting fireworks and eating Watermelon. With this weekend’s release of “Iron Man” starring Robert…

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October 24, 2012 Four Market Trends That Are Shaping Retail in 2013

The retail sector is more complex than ever. With evolving consumer behavior, changing economic environments, and the increasing importance of technology in shopping behavior, industry…

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February 27, 2015 FOX News Or Mother Jones: Which Brand Stands For Truth?

Brian Williams, Robert McDonald and now Bill O’Reilly. Nobody likes it when people play fast and loose with the truth, especially those who are specifically…

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March 28, 2011 Gas Pains

Drivers line up to save a dime in Texas. What keeps me up at night as a marketer? Four-dollar gas prices. We don’t have a…

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July 12, 2016 Get Your Restaurant in the Game

Whether it’s win or lose, baseball or football, one thing restaurants can count on is hungry fans—millions of hungry fans. Fans are often so loyal…

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December 3, 2014 Girl Scout Cookies Are Going Digital

  Three months from now, don’t look for the country’s biggest sales growth to come from Wall Street or Madison Avenue, or from any major…

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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