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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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June 21, 2007 It Is Alive!

We now understand how Dr. Frankenstein felt. About eight months ago, we had an idea for a television commercial for our Stanley Steemer client featuring…

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July 13, 2009 It’s An Underdog Peep Show In D.C.

Today is a big day for one of our favorite underdogs, and probably one of yours too. In truth, they’re really not that big an…

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October 15, 2014 It’s time for challenger brand restaurants to raise a glass

When it comes to competition in the restaurant world, it doesn’t matter whether you’re casual dining, fast casual, or QSR. The battle royale for customers…

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October 14, 2008 It’s Time for Marketers to Spread the Defense

What can smart marketers learn from a high school football coach? It turns out there’s a great challenger brand marketing lesson to be learned from…

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January 30, 2015 Jimmy John’s: A Freaky Fast Challenger Brand

At last count, Subway had 43,417 restaurants in 110 countries, which makes it the second largest fast food chain in the world behind McDonald’s. Subway…

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February 4, 2010 Keep It Real, Toyota

Most of us tend to assign all sorts of unflattering qualities to the generations that come behind ours. They don’t work as hard, don’t appreciate…

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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