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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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August 5, 2008 Logos We Would Have Trouble Selling

I was enjoying my favorite hot beverage at the local Starbucks the other day when it dawned on me just how plain ugly their current…

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January 19, 2016 LOOMIS Acquires HK Advertising

  Former Agency Partners Reunite for Challenger Brands DALLAS – Jan. 19, 2015 – The nation’s leading ad agency for challenger brands,LOOMIS has acquired Dallas…

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December 30, 2014 LOOMIS Chooses The Greatest Underdog Movie Of All Time

  “Citizen Kane,” or “The Godfather?” “Animal House,” or “Old School?” “Heaven’s Gate,” or “Ishtar?” Whether we’re debating the best, the funniest, or the worst…

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April 27, 2009 Loomis Podcast 2

Featuring interviews with: Grant Moise, GM of Briefing at The Dallas Morning News Guy & Jennifer Dineen: The 5 steps to making every interactive project…

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April 1, 2014 LOOMIS purchases trademark for the word “Underdog”

April 1, 2014 – DALLAS  – According to anonymous sources close to the Trademark and Patent Office, Dallas ad agency LOOMIS has purchased the trademark for…

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May 10, 2016 Loyalty Programs for Challenger Brands

  What do you give your customers in exchange for their loyalty? If you’re not rewarding them for repeat business, you may be missing out.…

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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