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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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August 11, 2014 Overcoming the decline in Facebook Organic Reach

Struggling to overcome the declining reach on Facebook? Join the club. Fortunately, help is on the way. Our friends at Shoutlet are all about building…

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April 14, 2016 Patio-Perfect Dining for Challenger Brands

  A nice day, good friends, and a cold drink in your hand, and you’ve got the makings for a picturesque restaurant experience and an…

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April 7, 2016 People Don’t Read Digital Content, They Skim

It’s okay if you don’t read this entire blog post. I don’t expect you to, and I’ll make you a deal. If you don’t get…

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July 5, 2011 Perception As A Competitive Advantage

Long before our modern era of distraction, Seneca famously observed, “To be everywhere is to be nowhere.” I was reminded of the great stoic’s statement…

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March 10, 2016 Periscope for Challenger Brands

  With the high demand for video content, challenger brands are exploring the latest apps and tools to engage users. One of the most notable,…

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October 28, 2008 Personal Programming: The New Generation

Did you see the article about YouTube setting aside its 10-minute content limit? Up to now, YouTube has put a limit on the length of…

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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