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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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July 5, 2011 Perception As A Competitive Advantage

Long before our modern era of distraction, Seneca famously observed, “To be everywhere is to be nowhere.” I was reminded of the great stoic’s statement…

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March 10, 2016 Periscope for Challenger Brands

  With the high demand for video content, challenger brands are exploring the latest apps and tools to engage users. One of the most notable,…

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October 28, 2008 Personal Programming: The New Generation

Did you see the article about YouTube setting aside its 10-minute content limit? Up to now, YouTube has put a limit on the length of…

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March 10, 2015 Platt Reveals All In Dallas Design Firm Expose

  OK, so this isn’t really an expose per se, but it’s news worth sharing so keep reading. LOOMIS recently acquired one of the most…

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April 1, 2014 Prank You Very Much: Our Favorite Advertising from April Fool’s Day

April 1st is just another day of the week. Another day they wake up at the same time, drive the same route to work, park…

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May 17, 2016 Product Placement—Challenger-Brand Style

All the big-dog brands do it—Coca Cola, Apple, Nike—you’ve seen their products on TV or in the movies. Savvy consumers can spot product placements right…

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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