Bark Blog

some thoughts
on the ad biz

November 11, 2014 What Challenger Brands Can Learn from the Midterm Elections

  With all due respect to the NFL, Heavyweight Boxing, and MMA, America’s favorite blood sport is politics. In the past year, candidates in the…

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February 2, 2016 What Cord Cutters Can Mean for Your Challenger Brand

  Ever heard of cord cutters? These trend-setting consumers are tired of paying top dollar for their in-home entertainment via cable or satellite and electing…

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August 19, 2015 What Do Millennial Restaurant Customers Want? Social Responsibility

  Are you working to connect with Millennial restaurant customers? This up-and-coming group is about to overtake Baby Boomers in sheer size; they have spending…

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September 27, 2010 What Do Your People Say About Your Brand?

People power is where it’s at for challenger brands of all shapes and sizes. Finding, training and keeping people who are enthusiastic about delivering your…

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March 3, 2008 What does $2.6 million sound like when it thuds?

We’re a month out from Super Bowl Sunday. There were 51 commercials that ran at least once during the broadcast. Quick – what happened in…

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January 14, 2015 What Does A St. Bernard Do For An Ad Agency?

When a LOOMIS agency team member hands you a business card, the first thing you’ll notice is the big, bold photo of a dog on…

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