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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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July 13, 2010 Putting People in Your Plan: Why Marketing and HR Should Share an Office

Part One of a Six Part Series The most important marketing weapon for consumer-facing brands is something most companies assign exclusively to human resources. It’s…

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May 24, 2016 Reducing Digital Ad Fatigue

  Advertising has always been somewhat of a game of cat and mouse, and it continues to be so in the digital age. Advertisers find…

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October 29, 2015 Restaurant and Food Marketing Trends to Watch in 2016

Will Millennials still rule or will there be new restaurant and food marketing trends to watch in 2016? We looked at what market intelligence gurus…

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May 21, 2012 Revolution As Challenger Brand

Four Lessons From the Egyptian Revolution Cultural barriers and physical distance too often reduce events like the Egyptian Revolution to abstractions for us, but there…

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March 5, 2009 Sad Timing

How ironic it is that it appears GM will have to back away from supporting the sequel to the wildly popular 2007 “Transformers” movie featuring…

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September 19, 2014 Scotland’s independence vote delivers powerful challenger brand lesson

The headlines could have been a lot different this morning. Had Scotland voted to leave the United Kingdom in favor of independence Thursday, the economic…

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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