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Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

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August 30, 2007 Watchdog Groups Force Shake-Up Of Kid-Targeted Advertising: Corporate Terrorism Or Good For America?

Over the course of the summer, there have been a number of stories popping up about advertising to kids and the changes that are being…

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April 26, 2016 Wearables are What’s Next

Get ready for a “wearvolution”! Wearables are emerging as the next big thing in tech. Beyond FitBit and the Apple Watch, wearables have popped up…

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March 6, 2009 Welcome To Bark: The Podcast

This month we launch our new podcast with an interview of Shaun Nichols, director of brand design for Dr Pepper Snapple Group, and Sean Gleason,…

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October 27, 2010 Welcome to the Underdog World Series

Rangers ace Cliff Lee takes the mound for the Rangers in Game 1 of the 2010 World Series There’s a reason people love underdogs. Actually,…

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November 11, 2014 What Challenger Brands Can Learn from the Midterm Elections

  With all due respect to the NFL, Heavyweight Boxing, and MMA, America’s favorite blood sport is politics. In the past year, candidates in the…

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February 2, 2016 What Cord Cutters Can Mean for Your Challenger Brand

  Ever heard of cord cutters? These trend-setting consumers are tired of paying top dollar for their in-home entertainment via cable or satellite and electing…

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We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.

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