Bark Blog

some thoughts
on the ad biz

Check back weekly for our thoughts on the advertising agency biz in general and challenger branding in particular. Or we’ll just send it to you.

August 16, 2009 Yin Yang At The PGA

This afternoon at Hazeltine National Golf Club in Chaska, Minnesota, South Korean Y.E. Yang literally came out of nowhere to win the 91st PGA Championship…

read more
April 19, 2016 You May Be Killing Your Brand (and not even know it)

  It’s been said that the most important ingredients in building a lasting and successful brand are authenticity and continuity. You must tell the same…

read more
October 28, 2009 Your Move, Apple

What’s the next move for an underdog when the category leader starts following? Microsoft’s move into the retail world probably looks more like stalking than…

read more

We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.