Millions of Americans are overwhelmed by medical bills—but this challenger brand is using unconventional thinking to help the underdog win.

Minor League Baseball teams embrace challenger brand thinking—all for the love of the game and a chance to prove themselves.

Quiet quitting: pursuit of a healthier work/life balance or doing the bare minimum when the job and company culture requires more?

Great company culture brings purpose and meaning to employees' lives. But to create that transcendent company culture, everyone has to buy in.

Every successful challenger brand builds a lighthouse identity so bright, consumers have to pay attention. Here are 4 ways to build your own.

North Star Leadership happens when leaders have clarity about who they are, where they want to take their companies, and how to get there.