Think of the best meal you’ve ever eaten. The tantalizing appetizer. The fresh, crisp salad. The mouth-watering entrée. The decadent dessert. Can you remember it? Can you taste it?
I’ll bet you $1,000 it didn’t come out of a microwave.
We live in a world of instant gratification and certainly one where that is now the expectation. Back in 1978, FedEx’s “when it absolutely, positively has to be there overnight” delivery was a miracle of transportational logistics. A couple decades later, Amazon Prime said “Hold my beer” and showed the world how to deliver in an hour. Changes in supply chain management have kicked the corporate treadmill up to 8.2 and the more digital we become, the faster business moves. For the most part, that’s fantastic.