In our last blog, we outlined the five things health care companies can do to thrive in 2021. Successful health care providers will make it easier for patients to find them, improve their patient experience, build their brand by embracing the role of health care thought leader, recognize there is no “back to normal” following COVID-19, and they will put their employees first. For even the savviest health care companies, focusing on those five initiatives alone would be a tall order. That’s why finding the right marketing partner to help shoulder the challenge is one of the smartest moves health care providers can make. To help with that search, here are the seven marketing partners we believe can best help health care providers prosper post-COVID:
Marketing partners with diverse experience.
While it may feel like an obvious choice to search for a marketing partner with heavy health care experience, finding marketing experts with a wide breadth of experience could be even more beneficial. Agencies with great thinkers and solid strategies can apply their talents to countless, diverse sectors of business and just because they haven’t worked on certain types of brands doesn’t mean they can’t, or shouldn’t. In our experience, not coming into a client with previous knowledge can be a blessing. In fact, in sectors where we have great experience, we often employ a tactic called “intelligent naivete” where we pretend we don’t know anything and are viewing the sector for the first time. The best agency for you may have decades of health care experience. But don’t rule out those on the lighter side. You just might find the smart, original, creative thinking you’re looking for.
Marketing partners who understand the customer journey.
As you know, there are literally hundreds of touchpoints in the “customer journey” of any patient. From what we’ve seen, the most successful health care companies have marketing partners who understand that journey and how to address every step of it. Some marketing problems are simple. Health care is not. The path from symptom to appointment to diagnosis to treatment to cure can be long and emotional, with myriad opportunities for clear, effective communication. Or not.