With Our Media Partners, We’ll Never Walk Alone

It’s been said that true character shines through in a time of crisis. If that’s true, over the past few weeks, our media partners have confirmed what we already knew – they are extraordinary people who work for equally extraordinary companies. To a person, they are, without question, the kind of partners we’re proud to have by our side as we battle COVID-19.

Across the spectrum of advertising and marketing, we’re all anxious about what the coronavirus means for both our immediate and distant futures. Intellectually, clients know that in times of crisis, the worst thing to do is to stop advertising. Every time we’ve faced catastrophe — 9/11, Hurrricane Katrina, the banking crisis – the brands that stayed the course always came out way ahead of those who went dark.

In no way are we suggesting it’s an easy tightrope to walk. It’s not. But when you have media partners like ours to help keep you balanced – when you know you aren’t walking alone – what could easily be an act of fear and uncertainty becomes a united quest for client results that’s both brave and inventive. Those kinds of solutions require vulnerability, understanding, and, frankly, the kinds of relationships that have been years in the making. We are blessed. And to those friends and media partners, we’d like to say thanks!

Thank you…

• For providing all of our originally negotiated added value after having to reduce paid media schedules
• For offering payment deferral options for clients should they need it
• For providing no-charge bonus outdoor boards due to lack of traffic on the roads
• For waiving/reducing fees associated with creative installation on outdoor boards
• For offering discounted rates and contract lengths
• For sending emails just to check in and making sure everyone is staying safe without the first mention of any business
• For offering free client listings on website or newspaper
• For the opportunity to possibly showcase a client in the local news for how they are coping or giving back during this time
• And for sending dinners, via the delivery services, to buyers who are working all hours on behalf of our clients

True character shines bright in the middle of a crisis. At LOOMIS, we’re thankful to work with the best and the brightest media folks anywhere.

Aimeé Bove is director of media at LOOMIS, the country’s leading challenger brand advertising agency and a top Dallas advertising agency for digital, social, mobile and user experience. For more about challenger branding, advertising and marketing, leadership, culture and other inspirations that will drive your success, visit our blog BARK! The Voice of the Underdog and catch up on all of our posts.

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