Bark Blog

Privacy and personalization push us to rethink how we use data to protect patients in a highly regulated healthcare marketing space.

When we challenge ourselves to strive for better, we create a ripple effect that impacts every aspect of our lives.

For healthcare marketers, patient acquisition is critical to patient retention. And a patient-first mindset is key.

The best advertising agencies know how to tap into the challenger brand power of storytelling to deliver breakthrough, memorable messages.

Using the latest AI has to offer creates a serious competitive advantage that neither agency nor client can afford to ignore.

Millions of Americans are overwhelmed by medical bills—but this challenger brand is using unconventional thinking to help the underdog win.

Mark Cuban takes on his biggest challenge yet, going after big pharma with his new online venture. Will it work? Would you bet against him?

After a year with supply chain disruptions, the Great Resignation, and total unrest, these marketing trends promise to save the day in 2022.

If the health care sector wants to continue to grow, health care marketing can’t be an afterthought. It has to be the first thought.

We love building, following, and playing with brands and teams that exude excellence. College football’s best teams have a lot to teach us.