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Bark Blog

some thoughts
on the ad biz

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January 10, 2022 Marketing Trends, Predictions & Promises For 2022

After a year with supply chain disruptions, the Great Resignation, and total unrest, these marketing trends promise to save the day in 2022.

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November 8, 2021 Health Care Marketing Needs To Get Personal

If the health care sector wants to continue to grow, health care marketing can’t be an afterthought. It has to be the first thought.

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September 21, 2021 College Football’s Best Teams Can Teach Challenger Brands How To Win

We love building, following, and playing with brands and teams that exude excellence. College football’s best teams have a lot to teach us.

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July 6, 2021 For Challenger Brands The Time Is Now

For challenger brands, competing with the category leaders requires constant evaluation, steady improvement and taking an honest look at how you competed in the past…

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March 1, 2021 Reflections from today’s Black Marketing Professionals/Lundy Marketing Group

In celebration of #BlackHistoryMonth, LOOMIS presents Reflections from Today's Black Marketers, an interview series where Black marketing professionals discuss how the industry has changed since…

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February 22, 2021 How to be a disruptor post-COVID

Before the pandemic, the true disruptors were the brands that looked at the status quo and found a way to turn their respective industries on…

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May 5, 2020 7 Challenger Moves We’ll See Post-COVID

If there’s one universal truth about business in the age of the coronavirus, it’s that consciously, or unconsciously, every company is having to embrace the…

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