Bark Blog

Now is the ideal time for challenger brands to grab the reins and go after the category leaders.

If there’s one universal truth about business in the age of the coronavirus, it’s that consciously, or unconsciously, every company is having to embrace the…

In this post, Mike takes a look at the five things challengers do to build and fortify the kind of connections between culture and brand…

In this post, Mike takes a look at the five things challengers do to build and fortify the kind of connections between culture and brand…

Back in 2009, I participated in a challenger branding workshop held at the Silicon Valley headquarters of YAHOO! that would fundamentally change the way I…

Focusing on building brand distinction by offering great service translates to bottom-line financial performance.

Focusing on building brand distinction by offering great service translates to bottom-line financial performance.

Focusing on building brand distinction by offering great service translates to bottom-line financial performance.

Focusing on building brand distinction by offering great service translates to bottom-line financial performance.

Focusing on building brand distinction by offering great service translates to bottom-line financial performance.