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Bark Blog

some thoughts
on the ad biz

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February 10, 2015 The Underdog’s Guide To Valentine’s Day Romance

At LOOMIS, we specialize in helping challenger brand companies take on market leaders and win. We’re the Voice of the Underdog. And while the vast…

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February 5, 2015 Lessons learned in 25 years of advertising

  It pains me greatly to think how fast it has gone, but 2015 will mark my 25th year in advertising. Young Carl Thompson, fresh…

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January 29, 2015 And the Oscar for Best Performance by an Underdog goes to…

  If you’ve ever had anything to do with making a :30 commercial, you know what a miracle it is that two hour feature films…

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December 30, 2014 LOOMIS Chooses The Greatest Underdog Movie Of All Time

  “Citizen Kane,” or “The Godfather?” “Animal House,” or “Old School?” “Heaven’s Gate,” or “Ishtar?” Whether we’re debating the best, the funniest, or the worst…

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December 22, 2014 It Hurts To Say Goodbye Again

  When Shakespeare wrote, “the eyes are the window to your soul,” I can only assume he had a black lab sitting next to him.…

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November 18, 2014 2 Questions Every Marketer Should Ask Every Day

  What’s holding you back from doing the caliber of work you know you’re capable of and want to do? No doubt there‘s a stout…

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October 24, 2014 Goodbye To A Good Friend

  If you know anything about The Loomis Agency, or have visited our website, you know we’re big dog lovers. For most of us, that’s…

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October 20, 2014 7 Questions You Need to Ask Before Choosing an Ad Agency (or a Client)

Getting married is exciting. There’s the nervous energy that comes from starting your new life together. The anticipation for what the uncharted future will bring.…

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September 18, 2014 Want better sales traction? Answer these three questions.

“If you’re not confused, you’re not paying attention.” – Tom Peters  This pretty much sums up the marketing ecosystem we are all operating in right…

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September 9, 2014 Can You See Your Customer In Your Advertising?

If you’re disgusted by the latest Carl’s Jr. TV spot featuring Paris Hilton and Hannah Ferguson, um … washing a truck, then I know something…

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