Bark Blog

If you’re looking for an example of the challenger spirit look no further than a youngster struggling to beat childhood cancer, the number one disease…

Oh, the plight of the market leader! McDonald’s has been the fast food industry top dog for decades, so they know all too well the…

When does a challenger brand cease to be a challenger brand? Some would say when they stop acting like one. The truth is, the shift…

If it’s not the first question I’m asked after telling people I run an advertising agency, it’s the second. “How many people do you have?”…

At 46-years-old, I’ve aged out of the core audience for stadium supercross, and my taste for carbonated beverages has shifted from sugary sodas to sparkling…

How do you create a deeply relevant consumer brand from scratch with no advertising in an extremely crowded and competitive category? One thing is certain:…

As achallenger brand, retail-focused agency, we are constantly looking for better, smarter, more efficient ways for our clients to succeed against bigger companies, bigger budgets…

People power is where it’s at for challenger brands of all shapes and sizes. Finding, training and keeping people who are enthusiastic about delivering your…

Blockbuster filed Chapter 11 bankruptcy today, putting an official stamp on what had been rumored for months. The move delivers yet another object lesson for…

Growing up, my younger siblings enjoyed the sorts of advantages that often accrue to the benefit of challenger brands. As the oldest kid, I was…