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Bark Blog

some thoughts
on the ad biz

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October 22, 2008 Nonconformity and the Art of Simplicity

Be it a company or a product, have you ever noticed that when something new comes along, you often hear the phrase, “It’s the new…

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October 14, 2008 It’s Time for Marketers to Spread the Defense

What can smart marketers learn from a high school football coach? It turns out there’s a great challenger brand marketing lesson to be learned from…

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