Wondering if Snapchat is right for your challenger brand? Wondering what the heck that chubby little Snapchat ghost is all about and why everyone is…
read moreYou only need to look at the 30-year success of the McRib to know limited time offers (LTOs) work, and here are five ways…
read moreChallenger brands compete by outthinking, not outspending the competition. The same philosophy applies to your digital advertising strategy. You’ve got to find innovative ways of…
read moreI like to think of Challenger Brands as perfectly imperfect – and that can work to their advantage. Unlike the established competitors that present…
read moreHow fast can you hear? It’s an odd question, but neuroscientist Seth Horowitz, author of “The Universal Sense: How Hearing Shapes the Mind” has…
read moreHere’s a sad stat. Each year, approximately 1.2 million dogs are euthanized and so are another 1.4 million cats, according to the American Society…
read moreCompeting with category leaders isn’t easy. There’s just no way around it, marketing your company using traditional media is expensive. Email marketing, on the…
read moreYou’ve heard it a hundred times before: In the 21st century, your website ought to be your best salesperson. This is a must today, as…
read moreChallenger brands can’t outspend the market leader in their industry, which is why they have to think outside the box to gain market share.…
read moreMonster Energy is the best performing NASDAQ stock in the last 15 years. It seems Monster is living up to its reputation for high-octane performance…
read moreThe Voice of the Underdog®
Chapter 1
