A CHALLENGER TO RETAIL
To be a strong retailer, you need a strong brand and a strong promotional calendar. The challenge for most retailers is balancing the need to both brand and promote. This is especially true for challenger brands — they simply don’t have the resources to experiment. This is our sweet spot: rather than trying to mimic the strategies of the category pacesetters, as so many do, we help our retail clients develop insight-based strategies that are uniquely suited to them.
Two decades of successfully merchandising a multitude of retail clients makes LOOMIS your perfect partner.
— Jan Valentic, Rug Doctor CMO
Strong retail brands are built upon thoughtful marketing and skillful operations. After all, the definition of a brand is a promise made and a promise kept. We’re experts at helping clients figure out which promises are most important to their customers, and then building strategies that send the right message at every touchpoint.
As Peter Drucker famously remarked, “Nothing happens until somebody sells something.” Promotional marketing is the engine that drives retail sales, and today retailers have more promotional tools than ever before. Our multi-disciplinary team builds promotional marketing plans that integrate creative solutions, technology, and data and analytics with one goal in mind: sales.
Performance marketing starts with customer insights. Discovering those insights starts with questions: Questions that lead to answers critical to establishing business goals, developing a customer strategy, and organizing marketing activity. We help our clients create frameworks uniquely suited for understanding their customers and informing marketing programs that drive sales.
Everything about strong retail brands is intentional. From initial brand exposure to post-purchase experience, the customer journey is the map for driving home the right messages. We work with our clients to make sure their brands signal the right messages at every turn. From online to in-store, the path to purchase should be filled with influence cues, actively monitored and tuned for performance.
We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.
