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Bark Blog

some thoughts
on the ad biz

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April 6, 2011 Challenger Brands Have To Finish

Quick – name the only NCAA Men’s basketball team from Indiana to ever make it to back to back Final Fours. Larry Bird’s Indiana State…

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October 26, 2009 Challenger Brand Rule No. 1: Change Something

I’m a lifelong motocross fan, so imagine my delight whenYamaha served up a supreme example of challenger brand innovation with its all-new YZ450 for 2010.…

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May 30, 2007 Cocaine: A Lesson in Challenger Branding

I’m not a big fan of Cocaine, but I respect the bold marketing strategy behind it. And the distribution is impressive, too. I was stunned…

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December 11, 2024 Not Your Typical Holiday Work Party

Reflections on how the sense of connection that emerged at this year's holiday party is a living, breathing example of our company culture.

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December 3, 2024 Named Top Workplace — 10x Over

LOOMIS has been recognized for the 10th time by The Dallas Morning News in their Annual Top Workplaces survey.

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November 15, 2024 LOOMIS WINS BIG AT THE 20TH ANNUAL DAVEY AWARDS

The LOOMIS Agency announces its 2024 wins in The Davey Awards, including multiple gold and silver accolades.

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October 24, 2024 TEXAS DAIRY QUEEN AND THE JOSH ABBOTT MEAL

Long-time client DQ restaurants in Texas tapped LOOMIS to help launch their first celeb meal featuring "That's What I Like About Texas" singer Josh Abbott.

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October 18, 2024 LOOMIS SWEEPS MARCOM AWARDS

The LOOMIS Agency walks away from the 2024 MarCom Awards with multiple Platinum and Gold Wins for a variety of clients.

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October 16, 2024 Transformative Marketing Strategies for Home Services Companies

How to transform your home services marketing strategies by creating a loyal customer base that turns to you first in times of need.

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October 1, 2024 TEXAS DAIRY QUEEN “CAROLINA REAPER TACO”

The LOOMIS Agency partnered with long-time client DQ restaurants in Texas to promote the launch of the Carolina Reaper Taco.

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