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Bark Blog

some thoughts
on the ad biz

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April 28, 2011 Challenger Brands Of A Feather, Flock Together

Ever wonder if your company is a challenger brand? There are lots of ways to tell for sure, but here’s one great measure. Take a…

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April 6, 2011 Challenger Brands Have To Finish

Quick – name the only NCAA Men’s basketball team from Indiana to ever make it to back to back Final Fours. Larry Bird’s Indiana State…

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October 26, 2009 Challenger Brand Rule No. 1: Change Something

I’m a lifelong motocross fan, so imagine my delight whenYamaha served up a supreme example of challenger brand innovation with its all-new YZ450 for 2010.…

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May 30, 2007 Cocaine: A Lesson in Challenger Branding

I’m not a big fan of Cocaine, but I respect the bold marketing strategy behind it. And the distribution is impressive, too. I was stunned…

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February 18, 2025 Protecting the Patient

Privacy and personalization push us to rethink how we use data to protect patients in a highly regulated healthcare marketing space.

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February 10, 2025 10 Super Bowl LIX Spots That Scored

An annual tradition in which we weigh in on our top 10 ads that won the moments between the plays in this year's Super Bowl.

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January 20, 2025 Media Buyer

SUMMARY: As a Media Market Specialist, you will be responsible for the research, implementation and follow-through of all media and media-related functions for broad-based media,…

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December 11, 2024 Not Your Typical Holiday Work Party

Reflections on how the sense of connection that emerged at this year's holiday party is a living, breathing example of our company culture.

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December 3, 2024 Named Top Workplace — 10x Over

LOOMIS has been recognized for the 10th time by The Dallas Morning News in their Annual Top Workplaces survey.

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November 15, 2024 LOOMIS WINS BIG AT THE 20TH ANNUAL DAVEY AWARDS

The LOOMIS Agency announces its 2024 wins in The Davey Awards, including multiple gold and silver accolades.

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