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Bark Blog

some thoughts
on the ad biz

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June 24, 2026 Golden Chick is ready to write its next chapter

Nation's Restaurant News coverage of LOOMIS' launch of a new branding campaign for longtime client Golden Chick.

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June 15, 2026 The Real Innovation Story at NRA Show 2026 Wasn’t on the Menu

How consumer expectations are reshaping the restaurant industry and other observations from the 2026 National Restaurant Association Show.

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May 22, 2026 Why Most Healthcare Marketing Looks the Same (And How To Differentiate Your Brand)

When it comes to healthcare marketing, standout brands build trust with authentic storytelling, clear positioning, and human-centered communication.

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May 1, 2026 From Awareness to Credibility: The New Mandate for Healthcare Marketing

Patients don’t trust healthcare brands the way they used to. Expectations have changed faster than most healthcare organizations have adapted.

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April 1, 2026 The “Boring Tax”: Why Safe Advertising Is Killing Your Brand ROI

Safe advertising isn’t safe, it’s expensive. Advertising creativity, AI, & challenger brand marketing improves ROI, helping brands stand out.

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March 16, 2026 When gas prices go up, QSR traffic goes down.

When fuel prices rise, restaurant traffic tends to fall in almost inverse proportion. QSR marketing calendars should focus on value.

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March 6, 2026 LOOMIS Wins at the 2026 Addy Awards

The LOOMIS Agency brought home top honors at this year’s American Advertising Awards (ADDYs), including Gold, Silver, and multiple honors.

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February 24, 2026 Two Economies, One Battleground

Two consumer economies have quietly taken shape in America. One still dines out regularly. The other group feels squeezed—and QSR (especially burgers and chicken) has…

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February 9, 2026 LOOMIS Super Bowl Party — Our Top 10 Ad Picks

An annual tradition in which we weigh in on our top 10 ads that won the moments between the plays in this year's Super Bowl.

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December 3, 2025 What Smart Restaurant Marketers Will Do to Win in 2026

Smart restaurant marketers need to make disciplined choices about how they show up for 2026. Embrace these 3 Truths to make it a banger year.

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