Bark Blog

Restaurants are engaged in an all-out value war. The problem is that many of them are fighting the wrong battle.

Meet The People acquires The LOOMIS Agency and its digital marketing arm, iluminere — growing to 12 brands and over 850 employees across North America.

Nation's Restaurant News coverage of LOOMIS' launch of a new branding campaign for longtime client Golden Chick.

How consumer expectations are reshaping the restaurant industry and other observations from the 2026 National Restaurant Association Show.

When it comes to healthcare marketing, standout brands build trust with authentic storytelling, clear positioning, and human-centered communication.

Patients don’t trust healthcare brands the way they used to. Expectations have changed faster than most healthcare organizations have adapted.

Safe advertising isn’t safe, it’s expensive. Advertising creativity, AI, & challenger brand marketing improves ROI, helping brands stand out.

When fuel prices rise, restaurant traffic tends to fall in almost inverse proportion. QSR marketing calendars should focus on value.

The LOOMIS Agency brought home top honors at this year’s American Advertising Awards (ADDYs), including Gold, Silver, and multiple honors.

Two consumer economies have quietly taken shape in America. One still dines out regularly. The other group feels squeezed—and QSR (especially burgers and chicken) has…