×

Bark Blog

some thoughts
on the ad biz

scroll
October 24, 2022 Even For A Challenger Brand, This Is Bananas

Minor League Baseball teams embrace challenger brand thinking—all for the love of the game and a chance to prove themselves.

read more
August 15, 2022 Challenger Brand Ringling Bros. Makes A Comeback

Changing the way consumers think about them can be difficult for challenger brands, but that’s exactly what Ringling is trying to pull off.

read more
June 20, 2022 Herb Kelleher — Challenger Brand Champion

No challenger brand leader has understood how to compete as an underdog better than Southwest Airlines co-founder Herb Kelleher.

read more
May 9, 2022 Challenger Brand JCPenney Mounts A Comeback

Two years after filing bankruptcy, challenger brand JCPenney is mounting a comeback. Is their new message congruent enough to create success?

read more
April 12, 2022 There’s A Challenger Brand Breeze Blowing

Of all the business sectors with challenger brands (and that’s all of them), few are more fascinating or more populated with underdogs than the airline…

read more
March 7, 2022 Challenger Brands Should Raise a Glass to AB Inbev

How does a company become the world’s largest brewer and one of the world’s most dominant creative powerhouses? For AB InBev, it starts with thinking…

read more
November 29, 2021 Challenger Brand Mount Rushmore, 2000 – Present

Which four underdogs from 2000 to the present deserve to be the Challenger Brand Mount Rushmore? Keep reading and see if you agree with us.

read more
October 26, 2021 Challenger Brand Mount Rushmore, 1950-2000

Which four underdogs from 1950 to 2000 deserve to be the Challenger Brand Mount Rushmore? Keep reading and see if you agree with us.

read more
Home