The most important marketing weapon for consumer-facing brands is something most companies assign exclusively to human resources. It’s people. The customer experience is a social…
read moreThis is the time of year that corporate marketing teams across the land begin gearing up for advertising agency reviews. Advertising accounts change hands all…
read moreThe average American spends a little less than $7 dining away from home every single day. Competition for those dollars is intense, and the pressure…
read moreYou don’t have to tell restaurant owners the dining out landscape is more competitive than ever and getting more so. Every day, there’s a new…
read moreIt would seem traditional advertising agency reviews are the best deal going for marketers looking for new agencies. Agencies invest hundreds of man-hours and thousands…
read moreApril 1, 2014 – DALLAS – According to anonymous sources close to the Trademark and Patent Office, Dallas ad agency LOOMIS has purchased the trademark for…
read moreAre computers the best thing to happen to the advertising industry, or the worst? If I were to write a book on advertising, this would…
read moreSpring is in the air, and with it, NCAA March Madness. This 64-team tourney gives us fast-paced drama, incredible athleticism, fierce competition, and more reasons…
read moreThe Atlantic ran an excellent piece titled, “The Irrational Consumer: Why Economics Is Dead Wrong About How We Make Choices.” If you have ten minutes, it’s…
read moreMusic is no Holy Grail for advertisers, but when it’s skillfully integrated into message delivery for the right product or service, music can work magic…
read moreThe Voice of the Underdog®
Chapter 1
