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Bark Blog

some thoughts
on the ad biz

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October 11, 2021 Fitness Industry Branding Changes Its Routine

Taking on competitors with more money/resources/people/pull, fitness industry challenger brands were used to doing the heavy lifting. Then a pandemic redefined what it meant to…

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September 13, 2021 Episode 5: Best Place To Work

Unless you work in collegiate directories, you’ve probably never heard of Publishing Concepts. But for challenger brands looking to build strong companies by leveraging great…

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August 23, 2021 6 Restaurant Promotions that drive traffic now

As — finally— the kids head back to school in person, here are 6 great Back-To-School restaurant promotions to drive traffic and sales.

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August 17, 2021 Episode 4: Culture Flavors Everything

ZUBI’s founder Sarah Zubiate tells Mike and Michael how she went from a bond trader with humble beginnings to starting a food business and building…

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August 3, 2021 Cashing In On NIL and NFTs

Challenger brands are cashing in on NIL and NFTs, riding the front wave of innovation and cultural relevance without breaking the bank.

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July 19, 2021 Getting Company Culture Right Post-COVID

To succeed post-COVID, there's one thing you have to get right: your culture. If you’re ready to start building and fostering a great company culture,…

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July 12, 2021 Episode 3: The Crunch of Disruption

Episode 3: The Crunch of Disruption Marketing, Digital and Social Media expert Nancy Eichler shares her insights about disruption, strong work ethics, building great company…

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June 3, 2021 People

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May 25, 2021 LOOMIS WINS 6 TELLYS

The LOOMIS Agency takes home six statues in this year’s annual Telly Awards advertising competition, honoring creative excellence in video and television across all screens.

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May 25, 2021 Services

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