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Bark Blog

some thoughts
on the ad biz

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February 13, 2018 A Love Letter to a Younger Me

Dear 25-year-old me, On this Valentine’s Day, there are so many things I want to tell you. Right now, you think you know where your…

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February 3, 2018 The 18 Best Olympic Commercials of All Time

Few things galvanize the country like the Olympic Games. On any given day, we’re a country richly divided by political ideology, race, religion, gender, sexual…

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January 28, 2018 The Fundamental Business Mistake We’re All Making Every Day

Recently, I stumbled across one of my favorite commercials ever—a United Airlines spot created by the great Leo Burnett agency in Chicago. The spot is…

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January 23, 2018 Mystery And Marketing: The Magic of Compulsion

For those of us in advertising and marketing, there’s an endless quest to find newer and better ways to drive success for our clients. To…

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January 13, 2018 The Digital Trend Making Everyone Angry. Wait For It …

Stop me if you’ve heard this one before. Your screaming toddler wakes you up out of a dead sleep with what appears to be a…

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January 5, 2018 Why Building Your Restaurant On Price Is A Recipe for Disaster

In the Gospel of Matthew, Jesus teaches a parable comparing wise men who build their houses on solid rock to those who choose instead to…

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December 30, 2017 Cheers! To A Year of Success in Unexpected Places

Ten years ago, executive coach Marshall Goldsmith wrote a now seminal bestseller called “What Got You Here, Won’t Get You There” that explained why smart,…

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December 27, 2017 Not Doing Your Best Work? It’s Time to Move

One of the things I’ve always loved about working in advertising agencies is that every day presents a new challenge. New clients. New campaigns. New…

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December 18, 2017 There’s a Good Reason Media, Marketing, and Advertising Feel Like Life and Death

Life and Death. Love and Hate. Sex and Violence. For good or bad, these are the primal forces that shape and influence everything around us…

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December 11, 2017 The Real Cost of Business (And Why The Competition Is Paying The Price)

As much as we want to believe in our superhero powers of efficiency and our ability to do two things at once, the truth is…

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