The digital realm provides all the intelligence you need to connect your product with consumers, but if you’re not reviewing all of your data,…
read moreWord of mouth and social sharing by your staff can influence customers, supplement your brand message, propel content, and if you’re lucky, make them…
read moreIn part 1, I discussed the basics of differentiation. If another brand differentiates better, your customers won’t have any reason to value you for…
read moreGet ready for a “wearvolution”! Wearables are emerging as the next big thing in tech. Beyond FitBit and the Apple Watch, wearables have popped up…
read moreNot every challenger brand has the budget to hire the likes of Gisele, but with some innovative thinking, you might find your ideal spokesperson in…
read moreDo you know what the second biggest search engine is? YouTube. With over a billion users (only 20 percent of whom are in the…
read moreIf you found your restaurant in the middle of a PR disaster, what would you do? The way you react in the aftermath of…
read moreFeeling like your challenger brand is in a social media rut? Have no fear, these apps are here, offering you endless ways to show your…
read moreBreakfast may be the most important meal of the day, and it’s quickly becoming a profitable daypart for quick-service restaurants. The Breakfast Wars Taco…
read moreConsumers love brands that give back. There’s no question about it. That’s why theCause Marketing Forum predicts that cause sponsorship will reach $2 billion…
read moreThe Voice of the Underdog®
Chapter 1
