If you found your restaurant in the middle of a PR disaster, what would you do? The way you react in the aftermath of…
read moreFeeling like your challenger brand is in a social media rut? Have no fear, these apps are here, offering you endless ways to show your…
read moreBreakfast may be the most important meal of the day, and it’s quickly becoming a profitable daypart for quick-service restaurants. The Breakfast Wars Taco…
read moreConsumers love brands that give back. There’s no question about it. That’s why theCause Marketing Forum predicts that cause sponsorship will reach $2 billion…
read moreIn a world of Instagram food snaps, everyone is a food photographer—or so they think. But even the best digital filter can’t measure up…
read moreWe asked our team to share their thoughts on the best Super Bowl 50 ads. Wish your challenger brand was on the Super Bowl stage? See…
read moreAs the old saying goes, “Advertising is what you pay for; publicity is what you pray for.” News coverage is one place where underdogs…
read moreFormer Agency Partners Reunite for Challenger Brands DALLAS – Jan. 19, 2015 – The nation’s leading ad agency for challenger brands,LOOMIS has acquired Dallas…
read moreWhile everyone wants to grab the Millennial generation’s attention, the smart Challenger Brand is marketing to Baby Boomers. Here are five reasons why targeting…
read moreIn our last post, we talked about how to decide whether or not Snapchat is right for challenger brands, and now, here are 6…
read moreThe Voice of the Underdog®
Chapter 1
