Laughter is contagious. That’s the only predictable part of Chewbacca Mom’s viral video hit with 154 million views and counting—more than the Super Bowl’s 111…
read moreYour banner ad is one in a billion; 5.3 billion last year to be exact, according to ComScore. The same study also reports that the…
read moreYouTube may be the second biggest search engine, but keep in mind that it’s really social media. Just like your website and other components of…
read moreThe traditional, take-orders, shuffle-papers form of account service is dead. I wasn’t around to see it happen or watch the smoke clear after the Mad…
read moreAdvertising has always been somewhat of a game of cat and mouse, and it continues to be so in the digital age. Advertisers find…
read moreLike many others, I consider Steve Jobs to be among the best—if not the very best—marketing visionary to come along in the last half…
read moreThe digital realm provides all the intelligence you need to connect your product with consumers, but if you’re not reviewing all of your data,…
read moreWord of mouth and social sharing by your staff can influence customers, supplement your brand message, propel content, and if you’re lucky, make them…
read moreIn part 1, I discussed the basics of differentiation. If another brand differentiates better, your customers won’t have any reason to value you for…
read moreGet ready for a “wearvolution”! Wearables are emerging as the next big thing in tech. Beyond FitBit and the Apple Watch, wearables have popped up…
read moreThe Voice of the Underdog®
Chapter 1
