Get ready for a “wearvolution”! Wearables are emerging as the next big thing in tech. Beyond FitBit and the Apple Watch, wearables have popped up…
read moreNot every challenger brand has the budget to hire the likes of Gisele, but with some innovative thinking, you might find your ideal spokesperson in…
read moreDo you know what the second biggest search engine is? YouTube. With over a billion users (only 20 percent of whom are in the…
read moreIf you found your restaurant in the middle of a PR disaster, what would you do? The way you react in the aftermath of…
read moreFeeling like your challenger brand is in a social media rut? Have no fear, these apps are here, offering you endless ways to show your…
read moreBreakfast may be the most important meal of the day, and it’s quickly becoming a profitable daypart for quick-service restaurants. The Breakfast Wars Taco…
read moreConsumers love brands that give back. There’s no question about it. That’s why theCause Marketing Forum predicts that cause sponsorship will reach $2 billion…
read moreIn a world of Instagram food snaps, everyone is a food photographer—or so they think. But even the best digital filter can’t measure up…
read moreWe asked our team to share their thoughts on the best Super Bowl 50 ads. Wish your challenger brand was on the Super Bowl stage? See…
read moreAs the old saying goes, “Advertising is what you pay for; publicity is what you pray for.” News coverage is one place where underdogs…
read moreThe Voice of the Underdog®
Chapter 1
