Bark Blog

Amidst all the hand-wringing in the battered auto industry, there has emerged one shining example of a challenger brand that is turning defeat on its…

You’ve heard the business mantra for ’09: “Flat is the new up.” It sounds like the ultimate capitulation to me.This recessionary period marks an extraordinary…

Be it a company or a product, have you ever noticed that when something new comes along, you often hear the phrase, “It’s the new…

What can smart marketers learn from a high school football coach? It turns out there’s a great challenger brand marketing lesson to be learned from…