Whenever people ask us about building challenger brands, inevitably the discussion turns to what books have been most influential for us and which are…
read moreWhen it comes to competition in the restaurant world, it doesn’t matter whether you’re casual dining, fast casual, or QSR. The battle royale for customers…
read moreThe headlines could have been a lot different this morning. Had Scotland voted to leave the United Kingdom in favor of independence Thursday, the economic…
read moreBuild a culture. And brand it. Four months ago, I stepped into the LOOMIS office for the first time when I interviewed for the position…
read moreHands down, the most clichéd request in marketing is for “out of the box” thinking. But what we often forget is that sometimes, the magic…
read moreLast week I took the long drive from Dallas to Los Angeles with my daughter to start her freshman year of college. I promise there’s…
read moreYou’re a disease. A brutal, heart-breaking, mysterious disease called Amyotrophic Lateral Sclerosis (ALS). You’re not heart disease. You’re not cancer. You don’t have a Race…
read moreWe all have something we stand for—something we believe in, something we strive toward. And we tend to seek out and build relationships with like-minded…
read moreLet’s be honest. We live in a world where people get paid the big bucks for what they know. Just look at the value we…
read moreOver the past week, we’ve explored the importance of incorporating great people and a great customer experience into your company and your brand. Having the…
read moreThe Voice of the Underdog®
Chapter 1
