Ever heard of cord cutters? These trend-setting consumers are tired of paying top dollar for their in-home entertainment via cable or satellite and electing…
read moreMore than just a meal accompaniment, crafted beverages are money makers for most restaurants, so knowing these 5 beverage trends for 2016 can help…
read moreWondering if Snapchat is right for your challenger brand? Wondering what the heck that chubby little Snapchat ghost is all about and why everyone is…
read moreYou only need to look at the 30-year success of the McRib to know limited time offers (LTOs) work, and here are five ways…
read moreChallenger brands compete by outthinking, not outspending the competition. The same philosophy applies to your digital advertising strategy. You’ve got to find innovative ways of…
read moreI like to think of Challenger Brands as perfectly imperfect – and that can work to their advantage. Unlike the established competitors that present…
read moreHow fast can you hear? It’s an odd question, but neuroscientist Seth Horowitz, author of “The Universal Sense: How Hearing Shapes the Mind” has…
read moreHere’s a sad stat. Each year, approximately 1.2 million dogs are euthanized and so are another 1.4 million cats, according to the American Society…
read moreCompeting with category leaders isn’t easy. There’s just no way around it, marketing your company using traditional media is expensive. Email marketing, on the…
read moreYou’ve heard it a hundred times before: In the 21st century, your website ought to be your best salesperson. This is a must today, as…
read moreThe Voice of the Underdog®
Chapter 1
