The Voice Of The Underdog Podcast

Listen to Mike Sullivan and Michael Tuggle discuss challenger branding and The Voice of the Underdog.

December 6, 2021 Episode 8: The Best of 2021

We’re looking back at some of our favorite moments from the Voice of the Underdog in 2021. This year, we talked with authors, bankers, marketers…

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November 16, 2021 Episode 7: That’s Encouraging

At work, at home, and in every area of our lives, we all need encouragement. But as much as we love getting encouragement, we’re not…

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October 18, 2021 Episode 6: Yes, Culture Matters

In the midst of the country’s largest hiring challenge ever, no one has the pulse of what companies and candidates are looking for better than…

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September 13, 2021 Episode 5: Best Place To Work

Unless you work in collegiate directories, you’ve probably never heard of Publishing Concepts. But for challenger brands looking to build strong companies by leveraging great…

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August 17, 2021 Episode 4: Culture Flavors Everything

ZUBI’s founder Sarah Zubiate tells Mike and Michael how she went from a bond trader with humble beginnings to starting a food business and building…

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July 12, 2021 Episode 3: The Crunch of Disruption

Episode 3: The Crunch of Disruption Marketing, Digital and Social Media expert Nancy Eichler shares her insights about disruption, strong work ethics, building great company…

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June 14, 2021 Episode 2: Banking on culture

Episode 2: Banking on culture First United Bank CEO Greg Massey shares the journey that helped transform his brand from the inside out with a…

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May 10, 2021 Episode 1: A creator’s take on culture

Episode 1: A creator’s take on culture, The Voice of the Underdog™ podcast makes its debut with our first guest, author and creator-in-chief David Emerald.…

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Listen to other podcasts featuring Mike and Michael below.


We challenge underdog brands to think differently. We help them find their voice, and urge them to blaze new trails to make sure they stand out from the pack. Whether you need an agency of record or support on a project, we are here to help you win.